What determines the price a company will pay to appear in a show movie. Iron man 2, he notes in the film, promoted 64 different products in 125 minutes. The movie gives you an in depth look inside the business of advertising by showing the steps and decisions involved. Enter your location to see which movie theaters are playing the greatest movie ever sold near you. The greatest movie ever sold the scene i found most memorable in the greatest movie ever sold was the commercial pitch to the pom wonderful juice company. In one scene, spurlock consults an analyst to see what his brand personality is. In the greatest movie ever sold, morgan spurlock super size me renders the process transparent as he documents his attempts to get madison avenue to fund his film. In fact, its official title is pom wonderful presents the greatest movie ever sold, after the pomegranate juice that is, i now know, 100 percent pomegranate juice unlike minute maids, which is mostly apple and grape juice, with pomegranate finishing under 2 percent. Spurlocks for sale in greatest movie ever sold the san diego. The greatest movie ever sold analysis year 2 johnnys. The greatest movie ever sold official trailer 2011 youtube. The greatest movie ever sold, he describes the films subject the. The greatest movie ever sold a title that so easily trips off the tongue, spurlock wades into the world of marketing with. It lifts the curtain off of the mystery that is product placement and partnerships and encourages viewers to question the system.
Morgan spurlocks the greatest movie ever sold might be. A couple of weeks ago, i watched a documentary called the greatest movie ever sold to help me with my research for my documentary project. Spurlock wanders through a city landscape that feels strangely. The greatest movie ever sold is a 2011 documentary film directed by morgan spurlock and written by jeremy chilnick and morgan spurlock. The greatest movie ever sold 2011 plot summary imdb. In the movie, people are asked to describe themselves as a brand. The premise behind the production is that the documentary itself would be entirely paid for by sponsors, thus being a form of metafilm. Boundarypushing oscarrnominated filmmaker morgan spurlock explores the world of product placement, marketing and advertising in pom wonderful presents. The greatest movie ever sold s attack on the ubiquity of product placement could be seen as a win for the advertising industry tue 29 mar 2011 09. The premise of the greatest movie ever sold is a limp one. The greatest wealth creation event in history 2019. Please fill out this worksheet as we watch the movie the greatest movie ever sold 1. Morgan spurlock seeks corporate sponsorship for a film about advertising and product placement. Essay greatest movie ever sold 1167 words bartleby.
Intrepid filmmaker morgan spurlock directs this bitingly ironic documentary, which scrutinizes the pervasive marketing, advertising and product placement practices that. We live in an age where its tough even to walk down the street without someone trying to sell you something. The greatest movie ever sold trailer supersize mes morgan spurlock explores product placement in his new film. The greatest movie ever sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film. A fascinating, whimsical whirlwind of a ride, the greatest movie ever sold nevertheless does serious business. The greatest movie ever sold analysis year 2 posted by johnnyt30 27092019 27092019 posted in year 2 documentary. Will morgan spurlocks new documentary, the greatest movie ever sold, turn product placement into the greasy fast food of the marketing. The greatest movie ever sold is a look at product placement, completely funded by product placements. The sheer shock factor of what he was placing within the commercial the stacked breasts and tented pants was not something i expected him to give as a real pitch for an advertisement. The greatest movie ever sold and the future of product placement. In the greatest movie ever sold actually titled pom wonderful presents. Boundarypushing oscarnominated filmmaker morgan spurlock explores the world.
Director explains the effect of the film on product placement. The greatest movie ever sold official trailer 2011. The greatest movie ever sold is directed by morgan spurlock, written by spurlock and jeremy chilnick, and produced by spurlock, chilnick and abbie. Advertising and contentmentbuy this and youll be happy no ones is ever content for very long. That the greatest movie ever sold is about corporate product placement in films is an example of what might be recognised as a classic spurlock twist. After a flood of rejections, he takes a series of meetings with companies willing to align their brand with hisand make no mistake, spurlock is as much a brand as donald. With humor and insight, the greatest movie ever sold takes you on a journey around the world from pennsylvania to hollywood to unmask the marketing process which ultimately informs our everyday.
The greatest movie ever sold 2011 available on netflix. The greatest movie ever sold is a 2011 documentary film about product placement, marketing and advertising which was reportedly itself financed through product placement. The greatest movie ever sold, spurlock sets his cultural insights on a new target. Utilizing cuttingedge tools of comic exploration and total selfexploitation, spurlock dissects the world of advertising and marketing by using his personal integrity as currency.
The greatest movie ever sold plays smartly to spurlocks strengths, and the result is. The greatest movie ever sold a documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement. Rent the greatest movie ever sold 2011 starring morgan spurlock and ben silverman on dvd and bluray. The greatest movie ever sold documentary from sony pictures classics. Rent the greatest movie ever sold 2011 on dvd and blu. Its at the point where practically the entire american experience is brought to us by some corporation.
Nielsen counted as many as 100,000 placement appearances in a single season of network programming. Selling morgan spurlocks greatest movie ever sold the. A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement. While using brands in film promotion is not new for hollywood, it certainly. The official shampoo of the greatest movie ever used by horses and people fun, they want to be in the movie. Is morgan spurlock buying into film branding or super. In fact, the films greatest shock comes in a brief excursion to sao paulo, brazil, a city that has banned all outdoor advertising.
Morgan spurlock celebrity profile check out the latest morgan spurlock photo gallery, biography, pics, pictures, interviews, news, forums and blogs at rotten tomatoes. The greatest movie ever sold 2011 pg documentary, comedy. Ryan anderson product placement assignment 2 320 greatest movie ever sold in this movie, morgan spurlock studies the world of marketing by attempting to sell brands a chance to be apart of the film. For a film that is 85 minutes long, the greatest movie ever sold feels like an interminable slog. The first 45 minutes of the documentary was entertaining and engaging, as it revealed. The greatest movie ever sold year 2011 genre documentary comedy type movies idmb rating 6. The greatest movie ever sold movie trailer and videos tv. April 27, 2011 does the movie about product placement live up to its hype. The greatest movie ever sold movie trailers itunes.
I bought 10 copies for my family and friends to watch. The greatest movie ever sold is a 2011 documentary film about product placement, marketing and advertising directed by morgan spurlock. It is a movie about making a movie paid for by product placements. Morgan spurlock was born on november 7, 1970 in parkersburg, west virginia, usa as morgan valentine spurlock. The greatest movie ever sold morgan spurlock actor, director, ralph nader actor rated. Spurlock, trying to finance his movie, decides to try to make the documentary iron man 2 by having corporate sponsors pop up. Watch the greatest movie ever sold movie trailers, exclusive videos, interviews from the cast, movie clips and more at. The greatest movie ever sold becomes a highconcept caper in which talking heads like noam chomsky. But have you ever wondered what goes on behind closed doors at some of the. The greatest movie ever sold 2011 the greatest movie. I learnt a lot from morgan spurlock about the marketingadvertising industry. The greatest movie ever sold quotes morgan spurlock. Much of the documentary features spurlock asking people about how product placement works, as well as inquiring about the ethics of it.
Also sign me up for fanmail to get updates on all things movies. The greatest movie ever sold isnt the greatest ever made. The greatest movie ever sold is highly entertaining, and at times, laugh out loud funny. Watch our video blog also featuring films own germain and alex from firstshowing below. The big surprise to me is just how prevalent product placement is youre going to be hardpressed to find. Boundarypushing oscarnominated filmmaker morgan spurlock explores the world of product placement, marketing and advertising in pom. However, in a fabulous twist, the filmmaker partners with the very brands and advertisers he hopes to examine in order to make the very. The greatest movie ever sold plays smartly to spurlocks strengths, and the result is a breezy, albeit not particularly enlightening documentary. The films slogan is hes not selling out, hes buying in.